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| Home > Introduction > CI > Corporate
Identity |
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Daesung Group¡¯s corporate symbol consists
of a circle and three arrowheads. The circle symbolizes harmony and
unity while each of the three arrowheads represents the three keywords
of our motto: Integrity, Goodwill, and Innovation.
The symbol reflects Daesung's dedication to country and society, honesty
and diligence, creativity, and to an innovative, future-oriented outlook. |
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The Daesung Group corporate
symbol is an intergral part of our corporate image, and as such, any
misuse of the symbol compromises our integrity and will result in
damage to the Group's overall image. Composition of the symbol via
photoengraving or projection reproduction is highly recommended; however,
in the case that such methods are unavailable, please refer to the
grid diagram for assistance. |
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The Daesung Group corporate
symbol reflects our corporate values and image, and as such, the accurate
use of the following colors is also required:
The official color of the Group¡¯s corporate symbol is DS Red (PANTONE
185C); the following variations are also acceptable:
¨ç DS Red (PANTONE 185C)
¨è DS Dark Gray (PANTONE CG11C)
¨é Gold or Silver
¨ê Black |
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The original value, meaning, and significance of the
Daesung Group corporate symbol is retained and expressed only with
proper use. Following are examples of improper use of the symbol:
¨ç use of the outline form
¨è use against a background photo or drawing
¨é use of colors not permitted under ¡°Color Regulations"
¨ê combined use of outline and filled-in forms
¨ë use against background graphics
¨ì use of color combinations
¨í alteration of shapes
¨î disproportionate alteration
¨ï use of special screens or change in color density
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