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| Title | [The Korea Times] Panelists Discuss Ways to Open New Era for Hallyu | 2009.05.28 |
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FROM: The Korea Times May 28, 2009 Panelists Discuss Ways to Open New Era for Hallyu Younghoon David Kim, chairman of energy, environment and culture-based business Daesung Group, had a nice surprise in China two years ago when he was on a business trip. An executive from China Film Group Corporation, the largest and most influential state-run film enterprise in China, expressed deep enthusiasm about forging a partnership with Kim's business which invested part of its capital in producing cultural products. ``I was told that Korean soap operas were very popular there. Due to the guidelines set by the government, Chinese people were allowed to watch made-in-Korea dramas only after 10 p.m. Despite the inconvenience, families gathered together in front of television late at night to watch Korean dramas,'' said the businessman. Before the business trip, Kim confessed he thought the Chinese madness to hallyu was waning. ``To link the enthusiasm to business opportunities, I think we need to stop using the term hallyu that embraces some defensive meaning on made-in-Korea cultural products in China,'' he said. Chinese media coined the term of hallyu ― meaning that foreign cultures are alarmingly assimilated into the local culture ― back in 1999 to refer to its people's quick fascination with Korean cultural products such as dramas, actors, actresses and singers. To help the Korean wave become a global cultural icon, Kim said it was necessary for industry experts to look beyond narrow-minded national identity and seek partnerships at a global level. Kim presented the ideas at a hallyu forum prepared by the Korea Foundation for International Culture Exchange (KOFICE) in collaboration with the Federation of Korean Industries (FKI) at a hotel in Seoul Tuesday. Entertainment industry professionals, business leaders, think tank experts and government officials participated in the event in an effort to find room for a possible public/private partnership. Prof. Park Jung-sook of the Institute of International Education at Kyung Hee University, a broadcast journalist-turned-culture expert, led the round table discussion as a moderator. In a speech to the forum, Shin Hyun-taek, chairman of KOFICE, lauded made-in-Korea products for their contribution to building a positive image of Korea overseas. Ko Jeong-min, chief researcher at Samsung Economic Research Institute, said the tourism industry benefited most from the Korean wave as Asian fans had first-hand experience in Korea by visiting the venues that had appeared on the hit dramas they watched. (Omission of what is following) hkang@koreatimes.co.kr |
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